Situated in the heart of the East End's famous Columbia Road flower market, is the original champion of new nostalgia that is TREACLE. A welcome antidote to the ubiquitous coffee-shop chains, this is an unashamed celebration of basic British baking. Greeted by the tempting array of cupcakes, Victoria sponges and home made jams, customers will instantly recognize the sights, smells and tastes of a bygone era. But this is no chintzy, rose-tinted delusion of halcyon days – rather a realistic homage to the gritty times of the great British urban tea house (think Lyons) - right down to its drab décor; a respectful nod to the typically British no-nonsense attitude with an accent on frugality and function. Thus it's setting in one of the oldest East End markets is wholly appropriate.
Now in its 8th year, TREACLE is London's first cupcake shop and was established out of a desire to reintroduce a place in our lives for honest, comfort food. Tea (of the straight up and down builders variety) is a mainstay to help wash down the sweet cakes, supplemented in summer by traditional home-made lemonade and elderflower cordial, and in winter with hot traditional pasties sourced from a family butcher. To complete the authentic feel there is an impressive stock of original ceramics from the British post-war era, and restored one-off furniture pieces, mixed alongside some innovative contemporary brands, so, whatever your taste, you can recreate the TREACLE experience in the comfort of your own home.
Welcome to Treacleworld!
Founder and Keeper